The Lilypad Gazette
Every set starts as someone's mood board
How a 1-Person Studio in Islamabad Went from Zero First-Month Sales to 7,300+ Dedicated Press-On Enthusiasts — One Hand-Crafted Custom Set at a Time.
ISLAMABAD — Lilypad started the way most small businesses do: as a little Instagram page with no fixed catalogue, just a love for creating nails and seeing where it could take us.
Our first month brought zero sales. But slowly, surely, and set by set, Lilypad began to grow.
Today, Lilypad is still one small business with just one nail artist behind it, bringing your craziest ideas to life. From intricate 3D designs to completely custom sets, every pair is made with the same goal: to give you something that feels uniquely yours.
What keeps our customers coming back is the variety. One day, you might feel like a goth baddie. The next, you’re craving full on fairycore. And if dressing head-to-toe fairycore in Pakistan feels a little too intimidating, start with your nails. Let them be the statement.
Because we believe nails should be more than just a basic set. They should be an accessory, an extension of your style, and sometimes, the easiest way to become the version of yourself you’re feeling that day.